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Welcome to PowerUp, a podcast by Venture Taranaki and produced by Roar Collective. Here we celebrate the region’s entrepreneurs and innovators who are leaving their mark on the world, while living the famous Taranaki lifestyle.
Each episode features a prominent local entrepreneur, making waves both nationally and internationally with their trailblazing spirit and can-do attitude. They'll share their successes, ah-ha moments and celebrated wins, as well as their struggles and behind the scenes failures. Our guests also reflect on how being from Taranaki influences their work and the lives they lead.
Hosted by long time business advocate and honorary Taranaki local David Downs, this series illustrates the thriving business environment within Taranaki by telling the stories of everyday people who've been able to achieve remarkable things.
Taranaki is a region where the unique natural and entrepreneurship ecosystems collide to create a place where people can flourish and achieve their full potential. Nau mai haere mai, we welcome you to hear our enterprising stories like no other.
Episodes
Thursday Mar 05, 2026
Thursday Mar 05, 2026
Brooke Lean never planned to build an international fragrance brand. Her journey began in photography, before scent emerged as the creative medium that brought everything together.
In the opening episode of season six of the PowerUp Podcast, Brooke shares the unfiltered story behind the evolution of The Virtue. She reflects on the instincts she trusted, the pivots she made, and the moments where she chose creativity over certainty. Starting without a roadmap, Brooke followed an idea that kept pulling her forward and learned how to navigate a tightly guarded global industry with no clear template.
While creativity sits at the heart of her work, this kōrero also reveals Brooke’s sharp business instincts. Her ability to recognise opportunity, act decisively, and commit fully has taken The Virtue from a local idea to an internationally stocked brand.
A grounded, generous conversation for anyone building something from the gut.
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