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Welcome to PowerUp, a podcast by Venture Taranaki and produced by Roar Collective. Here we celebrate the region’s entrepreneurs and innovators who are leaving their mark on the world, while living the famous Taranaki lifestyle. Each episode features a prominent local entrepreneur, making waves both nationally and internationally with their trailblazing spirit and can-do attitude. They'll share their successes, ah-ha moments and celebrated wins, as well as their struggles and behind the scenes failures. Our guests also reflect on how being from Taranaki influences their work and the lives they lead. Hosted by long time business advocate and honorary Taranaki local David Downs, this series illustrates the thriving business environment within Taranaki by telling the stories of everyday people who've been able to achieve remarkable things. Taranaki is a region where the unique natural and entrepreneurship ecosystems collide to create a place where people can flourish and achieve their full potential. Nau mai haere mai, we welcome you to hear our enterprising stories like no other.
Episodes
Wednesday Mar 16, 2022
Erin Benton / Knead
Wednesday Mar 16, 2022
Wednesday Mar 16, 2022
Even for a baker, getting up at midnight is extreme. But when you’ve got two tamariki and a dairy farm, baking Artisan Donuts have to fit in around them. This is just one of the many aspects that make Erin Benton’s story so awesome.
The founder of Knead, Erin’s doughnuts are unreal. There’s no other way to put it. She used to go to farmers markets and sell out in just over half an hour. She has lines out the door pretty much every day.
In this episode of the PowerUp podcast, Erin talks about the sacrifice it’s taken to become New Plymouth’s worst best kept secret. How she learned to bake, how she juggles her time, how she focuses on kaupapa important to her and keeping the balance so her cup can be full for her whānau and business.
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