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Welcome to PowerUp, a podcast by Venture Taranaki and produced by Roar Collective. Here we celebrate the region’s entrepreneurs and innovators who are leaving their mark on the world, while living the famous Taranaki lifestyle. Each episode features a prominent local entrepreneur, making waves both nationally and internationally with their trailblazing spirit and can-do attitude. They'll share their successes, ah-ha moments and celebrated wins, as well as their struggles and behind the scenes failures. Our guests also reflect on how being from Taranaki influences their work and the lives they lead. Hosted by long time business advocate and honorary Taranaki local David Downs, this series illustrates the thriving business environment within Taranaki by telling the stories of everyday people who've been able to achieve remarkable things. Taranaki is a region where the unique natural and entrepreneurship ecosystems collide to create a place where people can flourish and achieve their full potential. Nau mai haere mai, we welcome you to hear our enterprising stories like no other.
Episodes
Wednesday Mar 29, 2023
Wednesday Mar 29, 2023
Boring Oat Milk has been an unmitigated success since its launch in 2021, smashing sales forecasts and playing a big role in the growth of milk alternatives in Aotearoa. But it’s been much harder than it’s appeared, and Taranaki-born and bred founder Morgan Maw describes it as a “seven-year overnight success.”
In this episode of Venture Taranaki’s PowerUp Podcast, Morgan and host David Downs talk about how she’s always been a “hustler”, the three years of planning for Boring Oat Milk that nearly bankrupted her (twice), developing the branding, launching in a Covid lockdown and how that actually worked well.
Boring is a case study in how to succeed in the retail food space, carving out a niche with a strong disruptor brand, a delicious, healthy product and a commitment to doing things the right way.
Morgan is articulate and passionate about her business, but also about her lifestyle. Having recently returned home to Taranaki, she’s a huge advocate for the region’s accessibility to nature and the way it gives her a work-life balance she couldn’t have in the city.
**Much of the Boring operation is run out of its Hawke’s Bay facility. Flooding from Cyclone Gabrielle has made for a hugely challenging time for the Hawke’s Bay community. For anyone looking to help out, you can donate to relief efforts at https://www.redcross.org.nz/support-us/our-current-appeals/new-zealand-disaster-fund/**
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